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Author: Cael Pham

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Cael Pham is a senior tropical fruit export specialist with over 9 years of hands-on field experience across the key growing regions of the Mekong Delta, Vietnam. He currently serves as Tropical Fruit Content Specialist at GOBE IMEX (Golden Bee Import Export Co., Ltd.) — a B2B fresh fruit and vegetable exporter supplying importers, distributors, and supermarket chains across North America, Europe, the Middle East, and Asia. Cael’s writing bridges the gap between Vietnam’s growing regions and the practical needs of international B2B buyers.

PERSONAL INFORMATION

Full Name: Pham Cuong Anh

Pen Name: Cael Pham

Year of Birth: 1989

Location: Binh Thanh District, Ho Chi Minh City, Vietnam

Hometown: Tien Giang Province

Gender: Male

Profession: Tropical Fruit Export Specialist / Agriculture Content Writer

EDUCATION

  • Eng. in Food Technology — Nong Lam University, Ho Chi Minh City (2007–2012)
  • GlobalGAP Internal Auditor Certificate — Kiwa BCS Öko-Garantie GmbH Vietnam (2016)
  • Certificate in Import-Export Practice — Ho Chi Minh City Import-Export Training Centre (2014)

WORK EXPERIENCE

 

Company Position Start End Industry
GOBE IMEX (Golden Bee Import Export) Tropical Fruit Content Specialist 2022 Present Fresh Produce Export

AREAS OF EXPERTISE

  • Biology, seasonality, and variety profiles of Vietnamese tropical fruits — coconut, durian, dragon fruit, mango, lychee, longan, rambutan, and jackfruit
  • GlobalGAP standards for fresh fruit growing areas and packhouses
  • Post-harvest processes: pre-cooling, grading, packaging, and cold storage management
  • Export pricing structures, MOQ frameworks, and delivery terms for international B2B buyers
  • Supplier sourcing guides and vendor evaluation criteria for Vietnamese tropical fruit

AWARDS & RECOGNITION

  • “Outstanding Employee of the Year 2020” Award — Hoang Phat Fruit Co., Ltd.
  • Certificate of Excellence — GlobalGAP Lead Auditor Training Programme (2019)
  • Second Prize — “Innovation in Durian Harvest Process” Competition, Tien Giang Province (2017)

ORGANIZATIONAL MEMBERSHIPS

  • Vietnam Fresh Fruit & Vegetable Exporters Association (VINAFREX) — Member
  • Vietnam Coconut Association — Technical Community Member
  • GlobalGAP Expert Network Vietnam — Member

CONTACT INFORMATION

Phone:+84 939 935 455

Email:Info@gobeimex.com

Website: gobeimex.com

PERSONAL PHILOSOPHY

“Good soil grows good fruit — good fruit reaching the right buyer is what real export looks like.”

VISION

To deliver accurate, practical information about Vietnamese tropical fruits to B2B importers worldwide — shortening the distance between the farm and the international warehouse.

Contact Cael Pham via the official channels below